Personally, this type of typography appeals to me due to its simplistic and rounded nature. One interesting note that I found to enjoy with this font is that the “a” in the word Capello looks to have an evenly spaced outline between the “c” and the “p”. Of course, I do prefer this type of typography in the context of branding but would steer away from it if it were in something such as a book, newspaper, or any type of media that has more than a few sentences due to the fact that over time I can see it becoming hard to read since the rounded letters do look quite similar.