Metaphor: “Laughter is the best medicine”

This project despite being simple had some challenges that I had to overcome. For starters however I learned how to take two photos and make them into one picture. While I had done similar stuff in the past this ended up looking far more realistic something I was striving to achieve. I also knew the theme I wanted to use right away as I am a very positive person. What’s more positive than laughter!? If I could improve this design, I would like to add a little bit more effects with the prescription container and try and make it look even more natural. To incorporate a pattern, I added a pattern to the script rather than having the patients name/information. The main challenge I faced in this project came in the form of perspective and scale. My first attempt at this project (Seen below) had 3 prescriptions. However the scale was far to small to effectively see the pattern I had developed. Instead I went back to the drawing board and reinvented my design. In this design the prescription bottle is in the foreground making it of larger scale.

For this project I really wanted to focus on the background as that’s what most people first see. The hexagon pattern I feel helps it stand out as its bold and very direct. I chose the colors I did for one reason, and that is fall. When is one most likely to enjoy a product like this? In my mind no better time then a nice day in October. I took a couple pointers from the critique as well, them being to change the font on the story as it was too hard to read and also lower the opacity even more of the background to not make it too overpowering. Both suggestions I really think help this piece come together.

I tried to keep the over all package design relatively simple since all their products follow this approach. However the all white they use now is boring so I thought id add some fall colors since when I think of apple spice I think of an October day. As for the front I tried to keep that as simple as I could as well as the background is already busy enough I didn’t want to add too much to the package.