For my design, I decided it should be informative, yet also simplistic and pleasing to look at. To accomplish this, I chose easy-to-identify images for the front of the carton, simply explaining the apple flavor of the creamer. I also chose an aesthetically-pleasant color palette to use for the background so that no particular color would pop quite as well as the coffee cup and the apple on the front, and keep the type-on-a-circle graphics from blending into the whiteish colors on the background. I also kept the Elmhurst logo from being too light or too dark, as I thought there should be a happy medium within the disparity.