DMA Project 4 – Typography Postage Stamps

This final project was my favorite project all semester. It gave me a chance to choose any place I wanted and demonstrate creativity as far as the theme of each stamp. I learned a lot about typography, image trace, and how best to fit different amounts of type into a restricted area. This project was easier than some of the others but it was way more intriguing because it was all about how best to fit your type and what images/symbols can be used best to portray each aspect. The challenging aspects of this project include learning to use image trace and deciding which typeface and font size works best for the stamp and looks better overall. My submission could definitely be improved with more time, practice, and a better understanding of the different ways to incorporate Illustrator’s features in to my stamps. I used both the statue of liberty and skyline to demonstrate the architecture on New York City. My sports stamp is my favorite of the four as it ties in different images and colors in a unique way to highlight sports in NYC. I used the colors yellow black and red in my fashion stamp after researching what different colors mean in the fashion industry. Shopping is more high end and sophisticated and shoppers tend to be optimistic and that is exactly what these colors represent. My finance industry stamp is the one that could be most improved but I kind of hit a block. I used green to emphasize money and incorporated a huge symbol of finance in NYC, the Wall Street sign.

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