Starting with the top right, these represent Kanyes two debut albums College dropout and Late registration. The color palette is a warm analogous with shades of red, yellow and orange, to match the album covers. I included the coordinates of Chicago, Kanye’s hometown, as well as his birth year. Moving on to the top right, this contrasted red and green color scheme has the same palette as Ye’s groundbreaking album “my beautiful dark twisted fantasy” as well as the iconic “808s and heartbreaks” broken heart image. I tried to align the images into a congruent pattern. The bottom left represents Kanye’s newest releases, The life of Pablo and Donda. The orange tint and Helvetica font are directly taken from these respective colors. And finally, the bottom left stamp has Kanye’s signature glasses from his “Graduation” era. I like the grunge pattern and vibrant reflective color scheme. I feel the weakest stamp is probably the top left, there isn’t really a clear focus point and the tones are kind of muddled and boring. This was a fun project and paired up well with the type Tetris lab as well as Figma knowledge as a whole.

At first I wasn’t sure what rhyme to go with , I just started doing random shapes until something came to mind.A bridge falling apart formed, so I decided to do London bridge is falling down, a familiar nursery rhymes to most children. there are some dark undertones to this rhyme, and I tried to incorporate those elements into the Gestalt panels. The first three panels show the bridges destruction into the deadly raging river. The next three show the bridges rebuilding. I tried to maximize the use of negative space in order to tell a story, with a black background representing death and the river with a white background meaning land and safety. The transition from chaos to order , represented by the scales is done with the Gestalt principles primarily contrast color. This was my first real Figma project, and it was a great way to get familiar with a new program. If I could improve something, it would be the composition of the first square, it was really just a testing ground to get the ball rolling, so I think it looks a bit “off” compared to the rest.

https://www.figma.com/file/gQ4jDlZMXWwiNFUciYC6uP/DMA214-Project-2-(Copy)?node-id=0%3A1

Although I’m not as good with figma as the adobe programs, this was a fun project and visually/aesthetically pleasing to make color scheme landscapes. I spent a-lot of time on the seascape, watching youtube videos on how to make realistic leaves, and some of my other landscapes suffered less attention as a result. The gradients of the desert are probably my favorite, but I needed to add more details in the background. Same goes for the city, I didn’t want to overload the windows so I just sporadically placed them around the buildings. This randomness is a bit messy. I think the colors overall work well together and sell the mood and tone of each respective image.

I initially struggled with settling on an idea for this project. After a few rough drafts and suggestions from classmates I settled on the heart of gold metaphor. This at first started as heart with veins of gold in it, but after some peer review I morphed it into more of a crystal cavern type of thing. I think this really sells the idea of it being a mine, with a core of gold at the center. If there is one thing I would improve on this, it would be the background. I didn’t want it to distract from the foreground main heart image, so I settled on a pattern of gem symbols. I wish I could’ve fleshed it out a little more, or perhaps just put in a gradient or something. The color scheme was just a little difficult to figure out without being too distracting. Overall, I really enjoyed this project as I make projects in photoshop frequently so it was good to flex those muscles after a couple months of mainly using Figma and after effects in my other DMA classes. I finished this very quickly as well and it allowed me to make several different drafts with other metaphors.