Category: DMA363

Overall, this project taught me a lot about different tools within illustrator and photoshop. I learned how to apply different filters. use 3d, and had a refresh on many different aspects within design such as making a pattern. These all helped come together to help create a mockup of an energy drink, a trade show booth, and a logo for a brand.

The brand I chose was titled Safari Energy. I thought that some sort of animal theme would be cool and unique.

Some of the aspects were easy. For me, illustrator was easier when it came to vectoring things and actually creating a logo. The Photoshop aspect was more challenging when it came to placing things and editing the trade booth. My trade booth submission could be improved the most. Also, understanding file size when I transfer from illustrator to photoshop also is something I could improve.

I thought the assignment was well explained and we were given plenty of time to work through it. This will help me in the future understand basic concepts when it comes to creating a brand.

I got a lot of inspiration from my mood board which helped me pick my theme.

This project taught me a lot about crafting individual pieces that make one cohesive story. With choosing stickers and the poster, I learned how to size designs certain ways. I also learned specifically with my designs how to make normal text into shapes, experiment with new fonts, and how to print on different types of printers. The concept of what I wanted to do was easy; however, the process after was difficult. Converting my designs into the correct sizes, and understanding layout when it comes to print was a difficult task. In my opinion, the most challenging was the printing aspect. It’s an important concept to understand which is why I wanted to take some extra time to understand it. When you print well, the designs come out that much better, and that is what I noticed with this project. I would improve my submission by maybe testing myself on what other types of designs I could use that were even better than the ones I chose. I thought this assignment was really well presented for us to complete in the appropriate way. I learned some new techniques within illustrator and with printing that I will keep in my notes for any future projects. It’s always fun when you’re able to take what you’ve learned and come back to it down the road when you need something again. The only troubling issue I had was with the poster. When I went to print I was having sizing and dimension issues. The border is a little uneven, so when it comes to improvement, that’s something that I would like to take some more time on.

Inspiration:

Stickers:

Poster:

In this project, I learned a lot in terms of printing techniques as well as the basic functions of InDesign. I was able to take concepts that I got from inspirational photos and turn it into a physical creation. We learned about bleeds and die strikes, as well as how to link and embed text and images within Indesign. Overall, the easiest part of this project in my opinion was putting it physically together in a mockup. Being able to fold things together and see it in real life was the simplest task of the assignment. There were many challenges when it came to this project. Understanding measurements and the specific use of how type should be used within InDesign was very challenging. However, once you understand why these methods are imperative, you realize just how easy the use of text becomes. When I look at my submission, I think I could have utilized the spacing a little better when it came to laying my text. Part of me was just getting familiar with the layout so I didn’t want to mess with it too much once I had everything placed. I took a different approach and used my extra space to add other things in such as shapes for a patterned effect. I thought the way the assignment was given to us was perfect. We had plenty of video tutorials that we were able to use when it came to needing help on things. Everything was clear in my opinion. For the future, I will be able to have a basic understanding when it comes to InDesign. This will allow me to have an easier path when starting future projects. I looked at many images online for inspiration for this project. I found one concept that I liked and decided to use this for my mockup.